You’ve done the research. You found a keyword with 20,000 monthly searches on Amazon. This is it! This is the one.
Then, the gut punch. You check Page 1 on Amazon and the top 5 listings all have 8,000+ reviews. Your heart sinks. As a new seller, you can’t compete with that. You’d be a small fish in a shark tank.
This is the single biggest, most expensive mistake new sellers make. They’re chasing the wrong keywords.
The secret isn’t finding “high volume” keywords. It’s finding “high opportunity” keywords. And there’s a simple formula to find them.
The “High Volume” Keyword is a Trap
Chasing a keyword like “garlic press” (20,000 searches/mo) is a rookie mistake. You’ll be forced to spend thousands on PPC ads just to be seen on Page 4, and you’ll never outsell the giants who have been there for years.
You don’t want a “Red Ocean” keyword where everyone is bleeding. You want a “Blue Ocean” keyword—a profitable niche you can own.
The formula for a winning product is simple:
High Demand + Low Competition = High Opportunity
“High Demand” is easy to find with any tool. But how do you measure “Low Competition”?
How to *Actually* Measure Competition (Without Guessing)
Most people guess. They say, “Oh, just look at the review count.” But that’s only half the story. A listing with 500 reviews that’s 3 years old is far less competitive than a listing with 300 reviews that launched 3 *months* ago.
To know the *true* competition, you need to factor in listing age, sales velocity, review count, and more. This is a slow, manual guessing game… or at least, it *was*.
This is why we built the Keyword Difficulty Checker into Unity Seller Tools. It’s a simple, powerful tool that boils all those complex metrics into one simple score, from 1 (Easy) to 100 (Impossible).
Instead of spending 4 hours in a spreadsheet, you can get a simple, data-backed answer in 4 seconds.
A 3-Step Guide to Finding Your “Goldilocks” Keyword
Here is the exact, repeatable process for finding a winning product niche.
Step 1: Brainstorm Your “Seed” Keywords
Start with your “Red Ocean” keyword and get specific. These are your “long-tail” keywords.
- Don’t search for:
garlic press - Search for:
stainless steel garlic press,easy clean garlic mincer,garlic press for large cloves
Step 2: Check the “Difficulty Score”
This is the “Aha!” moment. Run your list of 10 “seed” keywords through the Unity Seller Tools Keyword Difficulty Checker.
You’ll instantly see the data you need:
"garlic press"— Score: 95/100 (Impossible)"stainless steel garlic press"— Score: 78/100 (Hard)"easy clean garlic mincer"— Score: 35/100 (Medium-Easy)
Boom. You’ve just found your target. “easy clean garlic mincer” is your “Goldilocks” keyword. The competition is low enough for you to compete.
Step 3: Check the “Reward”
Now that you know you *can* compete, you need to know if it’s *worth* it. Is there any money in this niche?
Use the Unity Seller Tools Sales Estimator on the top 3 sellers for “easy clean garlic mincer.”
If the Sales Estimator shows they are selling 300+ units per month, you’ve found your winner. You have validated a niche that has both **high demand** and **low competition**.
Stop Guessing. Find Your Winner.
You don’t need to fight the sharks. Stop guessing and start using data to find your own profitable, low-competition niche.
Use the Keyword Difficulty Checker and Sales Estimator right now.
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